What will I study and learn?

Students develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This allows their creativity and flair to be harnessed in the design and production of media products used within the industry. Students develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post-production and presentation of products.

Students will also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective way, protecting themselves and those they’re working with from injury or harm. Students also gain an understanding of how different businesses and organisations in the media sector work. When it comes to progression or employment, students learn about the variety of opportunities available to them, and the roles and responsibilities of media businesses and organisations within the sector. The course comprises six units. The first two are assessed via formal exam papers (each two hours long), whilst the others take the form of assessed portfolios of work.

Unit 1: Media products and audiences

The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.

Unit 2: Pre-production and planning

Students understand the pre-production process the creative media industry follows when creating a product.

Unit 3: Media product

Students understand how interactive multimedia products are used for a range of purposes and across a range of platforms. They learn how to design and create an interactive media product and test it using both technical and user tests.

Unit 20: Advertising media

The aim of this unit is for students to understand how advertising media is planned and produced, exploring techniques used by agencies to create campaigns that effectively engage target audiences.

Unit 21: Plan and deliver a pitch for a media product

Students are able to generate ideas for their own media product based on a client brief, pitch their ideas to a client, and respond to feedback to prepare their idea for pre-production.

Unit 23: Create a personal media profile

Students identify content to be included in their showcase, as well as create an adaptation of a piece of their existing media work. They evidence their personal media profile by exploring their skill-set, abilities and achievements and learn how to combine their creative work and personal profile to create a digital professional identity suitable for sharing with prospective employers, higher education institutions and for other career progression pathways.

Career Opportunities:

Digital media graduates typically enter into careers in the media, cultural and creative industries. Areas of work include: television and radio

• Film and video
• Digital media
• Computer games
• Journalism, writing and publishing
• PR and media practice

Media studies graduates find employment in a range of areas including:

• Communications agencies
• Marketing organisations
• Media companies
• PR consultancies
• TV and radio companies